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Johan Asklund Asklund is the founder and CEO of Tradewell AB. Johan has over 20 years experience in business development in an investigation and consulting firm. In addition to the daily leadership of Tradewell, Johan puts a lot of power and energy in developing new business concepts and the new measurement system IMPULSE. He also works extensively with sales and development for major customer projects.

Nils-Gustav Paulson has extensive experience in qualitative and quantitative studies. He has managed and developed effective measurement systems tailored for each customer's specific needs. Nils-Gustav has also worked with advertising, information and marketing services.

Anita Jiremark is a sales consultant with extensive experience in all of Tradewell's three key areas: Customers, Brands and Employees. Anita has major experience in marketing, sales, personnel management, recruitment, and customer service.

Pierre Deflon is principally engaged in business development and change processes in companies and organizations. He uses the concepts of identifying, mapping and support of change against clear objectives to achieve his goals. In practice, this is seen as channelling employees’ desire, energy and expertise into the company's business processes to make things happen. Frequently these efforts lead to trimming operations, learning in groups, coaching, manage analysis and conflict management. Pierre is a licensed psychologist, licensed in SHLs testing tools as well, and Susan Wheelans GDQ helps diagnose the groups’ maturity and effectiveness.

Tommy Westerberg works with business development. This makes Tradewells measurements a natural basis for the improvement of corporate operational and strategic work. The goal is to increase the customer perceived value by improving organizational climate and hence the profitability of customers. Tommy is a graduate and has a bachelor of science in the field of organizational psychology. He also has an MBA. Tommy has extensive experience in operational and executive positions within the industry.

Johan Holst works as a consultant with sales, implementation and analysis of studies on customer attitudes, people and brands. Johan has many years experience in leading companies and as a consultant. He is an IHM market economist and partner in the Tradewell AB. He is also active in the Tradewell sister company Sell Master as sales manager.

Ulrika Hallberg is an associate professor and a researcher. She is frequently engaged in lecturers and tutors in various scientific methods. Ulrika specializes in qualitative methods based on in-depth interviews. She has conducted and published over 30 scientific articles as part of her research. Ulrika's role in Tradewell is to be a discussion partner and adviser in the conception and implementation of various surveys.

Elin Gustafsson works as a project coordinator with the implementation of customer and employee surveys, and also manages report production. Elin has a many years of experience in this industry and has worked in similar roles in other research companies. "To get to follow their business performance improvement and ensure that satisfied employees provide equal customer satisfaction gives inspiration to continually improve our processes," Elin quotes.

Peter Hellman works as a project coordinator in the Tradewell AB. Work as a project coordinator is varied. There is plenty of client contact and internal contact with the sales personal, consultants and field department. Working with market research is exciting and rewarding when the aim is always to increase the benefits for customers and employees. Peter has a qualified MBA and has studied in the United States, Spain and New Zealand.

Johan Holst works as a consultant with sales, implementation and analysis of studies on customer attitudes, people and brands. John has many years experience in leading companies and as a consultant. He is an IHM market economist and partner in the Tradewell AB. He is also active in the Tradewell sister company Sell Master as sales manager.

Dick Weiss has spent a decade as a consultant in Tradewell AB, where he works with business and HR issues. This shows Tradewells employee measurements and NMI which are all an important part of the business. Dick has worked with the marketing of both small and large multinational corporations. Dick has an MBA and has been a partner in the Tradewell since 2001.